Brand development and global launch of Contraluz, the first cristalino mezcal.
In partnership with artist Maluma, and part of the Casa Lumbre portfolio.
In partnership with artist Maluma, and part of the Casa Lumbre portfolio.
Project Highlights
– Brand positioning, strategy and visual identity
– Hero Film shot on location in Medellín on 35mm film
– Cocktail and bottle photoshoot
– GTM global launch
– Marketing Assets: website, trade assets, on/off premise materials, social playbook
– Hero Film shot on location in Medellín on 35mm film
– Cocktail and bottle photoshoot
– GTM global launch
– Marketing Assets: website, trade assets, on/off premise materials, social playbook
