Lead stakeholder for Gilt’s first-ever brand-awareness campaign during Fall 2016. The brief was to highlight the complete lifestyle Gilt brings to it’s customers – Men’s and Women’s apparel and accessories, Kids, Home, Travel and experiences through Gilt City.
Responsible for media buying, integrated marketing and experiential activations for NYC and Art Basel Miami Beach.
Winner of Glossier's "Best Campaign by a Direct-To-Consumer Brand"
at the 2017 Glossy Awards.
Winner of Glossier's "Best Campaign by a Direct-To-Consumer Brand"
at the 2017 Glossy Awards.
Project Highlights
– Ad buying for the national campaign (Digital, OOH, Influencer, and more)
– Execution of nearly two week townhouse takeover in NYC
– Partnership with Scope Art Show for Art Basel Miami Beach
– Execution of nearly two week townhouse takeover in NYC
– Partnership with Scope Art Show for Art Basel Miami Beach
Gilt celebrated the launch of their fall campaign by creating a 360-degree lifestyle space for press, influencers and Gilt customer to live their best #GiltLife. With the help of Gilt partners, #GiltLife generated buzz throughout the fashion, retail and lifestyle community.
In partnership with production agency LeadDog, we customized a downtown NYC townhouse end-to-end with Gilt merchandise and ran a program of almost daily lifestyle events for the press and public for nearly two weeks.
Representing Gilt's "flash sales" nature, nearly every room in the house turned over each evening to prepare for a new event the next day, themed to the tenants of the GiltLife, including Fashion, Spa, Fitness, Beauty, Kids, Travel and Home Decor.
Representing Gilt's "flash sales" nature, nearly every room in the house turned over each evening to prepare for a new event the next day, themed to the tenants of the GiltLife, including Fashion, Spa, Fitness, Beauty, Kids, Travel and Home Decor.
In addition to the space itself, we partnered with 3 brand ambassadors for the space: model & actress Alessandra Ambrosia, world-renowned chef Marcus Samuelsson and actress Kate Bosworth. Using the GiltHouse as the stage, each influencer shared their own version of the GiltLife and how to live it.
Key Partners
– Alessandra Ambrosia
– Kate Bosworth
– Marcus Samuelsson
– Sony Music
– Oscar de la Renta
– Bermuda Tourism
– Kate Bosworth
– Marcus Samuelsson
– Sony Music
– Oscar de la Renta
– Bermuda Tourism
Continuing the energy, Gilt partnered with the SCOPE Art Show for the 2016 Edition of Art Basel Miami Beach. As a title partner, we developed a branded lounge experience within the SCOPE pavilion, including a series of branded events throughout the week that highlighted the complete lifestyle that Gilt and Gilt City offers its customers.
Elevated yet functional, the Gilt Lounge included charging stations, multimedia areas, seating, coffee and food vendors, as well as an outdoor patio and separate event space.
The week saw the best of what Gilt City Miami has to offer, including yoga, spa, beauty & dining events in partnership with our local vendors. Gilt hosted several art talks that explored the boundaries between art, technology and fashion.
Key Partners
– SCOPE Art Show
– Safavieh furniture
– Custom art work by muralist Beau Stanton
– Panels with Patricia Field, Oliver Pechou, Alex West, Shantell Martin and more
– Safavieh furniture
– Custom art work by muralist Beau Stanton
– Panels with Patricia Field, Oliver Pechou, Alex West, Shantell Martin and more
