Lead author of the Equinox embedded cardmember benefits for American Express Centurion, Platinum and Blue Cash Preferred. Included integration in the Centurion Lounge at T4 in JFK. Subsequent experiential component with American Express entitled "Camp Platinum".
Project Highlights
– $300 statement credit towards Equinox+ (née Variis) or the SoulCycle at-home Bike for Platinum cardmembers
– $5 statement credit towards Equinox+ for Blue Cash Preferred cardmembers
– Lead for all cross-functional development including Product, Finance, Marketing, and more
– Lead point of contact for Amex team, including contract negotiations + redlines, product marketing and consumer marketing assets
– $5 statement credit towards Equinox+ for Blue Cash Preferred cardmembers
– Lead for all cross-functional development including Product, Finance, Marketing, and more
– Lead point of contact for Amex team, including contract negotiations + redlines, product marketing and consumer marketing assets
